Services – Design, Model Making, Logistics
Location – International, UK, USA, HK
Founded by a visionary inventor, this innovative company is renowned for revolutionising everyday household technology through cutting edge design and engineering. From its humble beginnings, the company has consistently pushed the boundaries of what is possible, transforming industries with groundbreaking products that blend functionality, efficiency, and sleek design.
Known for rethinking traditional devices such as vacuum cleaners, fans, and hair dryers, this brand has become synonymous with innovation, offering solutions that make life easier, cleaner, and more sustainable.
At the heart of its mission is a relentless pursuit of improvement, where engineering excellence meets a passion for solving real-world problems in imaginative ways.
This pioneering company has embraced a direct-to-consumer retail model, allowing them to build stronger, more personal connections with their customers while maintaining complete control over the quality of the shopping experience. By selling directly through their own stores and online platforms, they not only ensure that their products are presented in the best possible light but also provide tailored customer service that reflects their brand’s values of innovation and excellence.
A key component of their retail strategy is the importance placed on effective visual merchandising. With their products being both technologically advanced and beautifully designed, it’s crucial that each item is showcased in a way that highlights its cutting-edge features and aesthetic appeal. Visual merchandising plays a vital role in engaging customers, allowing them to interact with products in an immersive environment that encourages exploration and hands-on experience. Through carefully crafted displays, dynamic product demonstrations, and an overall inviting retail space, the company ensures that customers can fully appreciate the benefits of their innovations, creating an impactful, memorable shopping experience.
As part of a global product launch, Studio Sowow was tasked with producing scaled-up versions of the product for display purposes, ensuring they remained visually stunning and true to the original design. A key challenge in this project was replicating the distinct glow of the LED elements on a larger scale. Studio Sowow achieved this by carefully selecting materials and implementing advanced lighting techniques that accurately mimicked the intensity, hue, and diffusion of the LEDs seen in the original product, ensuring the same vibrant visual effect in the scaled-up models.
Moreover, maintaining the exact geometry of the product during the scaling process was of utmost importance. Through precise engineering and meticulous attention to detail, Studio Sowow preserved the proportions and structural accuracy, ensuring that the larger models mirrored every facet of the original design flawlessly.
To ensure safe transport, these models were packed in custom-designed flight cases, with each component carefully nested in bespoke CNC-cut protective foam for maximum security. These protective measures allowed the models to be shipped internationally to key launch locations in the USA and Japan, arriving in perfect condition, ready for display on the global stage.