Services – Design for Manufacture, Metalwork, Welding, Production, Finishing and Assembly
Location – London, UK
The brand’s focus on combining advanced engineering with sleek design has made it a favourite among athletes and casual wearers, driving its global popularity and strong reputation.
Harrods, London’s iconic department store established in 1834, is synonymous with luxury, offering a world-class retail experience that attracts discerning shoppers. With its opulent heritage, premium selection, and commitment to service excellence, Harrods remains a symbol of British sophistication, drawing clientele from across the globe to its prestigious Knightsbridge location.
This collaboration offers an immersive experience that showcases ON’s high-performance designs in an exclusive setting, creating an elegant synergy of sport and luxury.
By aligning their brand values of excellence and innovation, the pop-up elevates ON’s presence while giving Harrods customers access to unique, high-quality athletic products. The pop-up emphasises craftsmanship, innovation, and premium retailing, enhancing both brands’ legacies.
From initial concept to execution, Studio Sowow designed for manufacture, producing precise engineering drawings, fabricating metalwork, sourcing premium hardware, and expertly welding and assembling each component.
The shelf unit featured modular sections, serving as both a striking display and a secure stock storage solution. Space efficiency was paramount, achieved through the integration of heavy-duty commercial hardware that enabled smooth movement and adaptability. Impeccable build quality was prioritised, reflecting the luxurious craftsmanship and premium aesthetic synonymous with Harrods.
