Services – Design, Model Making, Print, CNC, Graphics, 3D Printing
Location – International
Puma is a globally renowned sportswear brand known for blending athletic performance with street style. With a rich heritage in footwear, apparel, and accessories, Puma consistently pushes the boundaries of design, fusing innovation and fashion to create products that resonate with athletes and trendsetters alike.
Meta, the parent company of Facebook, is a technology giant focused on creating immersive digital experiences. Through products like Meta Quest, they aim to bring the virtual and real worlds closer together, pioneering advancements in augmented and virtual reality to redefine the way people interact and communicate.
Puma and Meta have teamed up to celebrate the launch of Meta Quest 3, an exciting collaboration that fuses sportswear and cutting-edge virtual reality technology. Together, they are blending the physical and digital worlds to create a unique experience that showcases innovation in both fashion and tech.
The collaboration aims to connect Puma’s iconic athletic style with Meta’s vision for immersive virtual experiences, offering consumers the best of both worlds. This partnership marks a new frontier where fashion and technology intersect, symbolising a shared commitment to pushing boundaries and shaping the future of both industries.
Studio Sowow played a key role in bringing this campaign to life, crafting beautifully detailed artefacts that enhanced the collaboration’s visual appeal. These included miniaturised versions of Puma footwear and apparel, meticulously recreated with incredible attention to detail.
The miniatures were expertly presented in bespoke packaging, featuring a CNC-cut liner and a custom-designed box with a beautifully printed sleeve. The result was a premium presentation that perfectly complemented the futuristic theme of the Meta Quest 3 launch. Studio Sowow provided both design services and production, ensuring that every element was executed to the highest standard, contributing to a striking and memorable campaign.
