Services – Design, Model Making, Print, CNC, Graphics, 3D Printing
Location – International
In addition, with a rich heritage in footwear, apparel, and accessories, Puma continuously pushes the boundaries of design, combining innovation and fashion to create products that resonate with athletes and trendsetters alike. Meanwhile, Meta, the parent company of Facebook, is a technology leader focused on immersive digital experiences. Through products such as Meta Quest, the company aims to merge virtual and real-world environments, thereby pioneering augmented and virtual reality solutions that redefine how people interact and communicate.
Together, they are merging the physical and digital worlds to deliver a unique experience that highlights innovation across both fashion and tech. Moreover, the partnership connects Puma’s iconic athletic style with Meta’s vision for immersive experiences, offering consumers the best of both worlds. Consequently, this collaboration represents a new frontier where fashion and technology intersect, symbolising a shared commitment to pushing creative boundaries and shaping the future of both industries.
For example, the team crafted miniaturised versions of Puma footwear and apparel, recreated with meticulous attention to detail. In addition, the miniatures were presented in bespoke packaging, featuring a CNC-cut liner and a custom-designed box with a beautifully printed sleeve. As a result, the presentation achieved a premium, futuristic aesthetic that perfectly complemented the Meta Quest 3 launch. Furthermore, Studio Sowow provided comprehensive design and production services, ensuringthat every element met the highest standards and contributed to a striking, memorable campaign that seamlessly blended creativity, technology, and craftsmanship.
