Introduction

Design, CAD, Tooling Design, Pulp Packaging, CNC, Production

Location – UK

Chaos packaging is all about breaking traditional norms, delivering an experience that is intentionally unpredictable, playful, and attention-grabbing. Designed to surprise and delight, it often incorporates unexpected elements, bold designs, and unique materials that break the mould of standard packaging conventions.

Chaos packaging can be irreverent, humorous, or deliberately disordered to create a memorable experience for consumers, while still serving its functional purpose. This type of packaging is ideal for brands seeking to differentiate themselves in a crowded market, capturing attention and engaging customers on an emotional level through creativity, surprise, and often a touch of controlled madness.

Background

For our client at Bad Gift Boxes, we created unique packaging product prototypes that embodied their brand’s irreverent and humorous style. Each design was tailored to reflect their playful and unexpected approach to gift packaging, capturing the essence of their offbeat products.

Our team focused on developing high quality mockups that showcased bold designs and clever visual elements while maintaining structural integrity and usability. Through rapid prototyping and close collaboration with the client, we ensured that every box not only looked eye catching but also delivered a delightful experience consistent with the brand’s ethos.

Solution / Conclusion

We harnessed our expertise in creating pulp packaging prototypes to develop specialised tooling and a tailored process for our client. By refining our pulp moulding techniques and adapting them to fit their distinctive designs, we ensured that each prototype met their unique aesthetic and functional requirements.

This approach involved developing precise moulds and optimising the forming process to achieve high-fidelity mockups with intricate detail and consistent quality. The result was packaging prototypes that captured the intended chaotic, playful character while delivering the durability and craftsmanship necessary for successful product testing and market presentation.