Services – Design, Build, Production, CNC, Custom Electronics, Sprayshop (textured spray finish)
Location – UK, Multiple Locations
Founded in 1994 by Jeff Bezos, Amazon began as an online bookstore before rapidly evolving into one of the world’s largest e-commerce platforms. Renowned for its innovation, speed, and scale, Amazon has mastered the art of seasonal campaigns and time-sensitive promotions—such as Prime Day, Black Friday, and Christmas shopping periods—which drive global consumer engagement. These campaigns are supported by extensive digital infrastructure and targeted marketing, ensuring relevance across international markets. Amazon’s heritage is defined by its relentless focus on customer convenience and logistical excellence, continually refining its promotional strategies to align with consumer behavior and seasonal trends around the world.
Amazon leverages bold design and powerful visual strategies to create compelling retail experiences both online and offline, across global markets. Through curated storefronts, dynamic digital layouts, and high-impact pop-ups, they translate convenience into engagement. Interactive interfaces, regional personalization, and seamless UX design ensure brand cohesion internationally. Offline, experiential activations and innovative displays—often tied to cultural events—bring the brand to life. British pop artist Pixie Lott, known for chart-topping hits and her stylish, relatable image, exemplifies how artist-brand collaborations can elevate marketing efforts. Pairing music’s emotional resonance with a retail brand’s reach creates campaigns that are memorable, dynamic, and culturally impactful.
“Studio Sowow was commissioned to design and fabricate an exact replica of an Amazon delivery locker for a special campaign. Not only was the structure built to match the iconic locker system with absolute accuracy, but Studio Sowow also developed and integrated a fully functional, voice-activated door system powered by custom electronics. These bespoke electronics, designed and manufactured in-house, responded seamlessly to user interaction, adding an unexpected layer of engagement to the display. From concept through to production, every element of the locker—structural frame, finish, internal mechanics—was crafted by Studio Sowow to deliver a flawless, high-impact replica.
Images courtesy of Studio Sowow / SOWOW ltd and Amazon UK Services Limited.”
