Services – Design for Manufacture, Metalwork, Welding, Production, Finishing and Assembly
Location – London, UK
ON Footwear, founded in Switzerland in 2010, has quickly become a leader in innovative sportswear, known for its unique cushioning technology and stylish, high-performance running shoes. The brand’s focus on combining advanced engineering with sleek design has made it a favourite among athletes and casual wearers, driving its global popularity and strong reputation.
Harrods, London’s iconic department store established in 1834, is synonymous with luxury, offering a world-class retail experience that attracts discerning shoppers. With its opulent heritage, premium selection, and commitment to service excellence, Harrods remains a symbol of British sophistication, drawing clientele from across the globe to its prestigious Knightsbridge location.
Their collaboration, a brand pop-up within Harrods, represents a perfect partnership, merging ON Footwear’s cutting-edge athletic innovations with Harrods’ prestigious luxury environment. This collaboration offers an immersive experience that showcases ON’s high-performance designs in an exclusive setting, creating an elegant synergy of sport and luxury.
By aligning their brand values of excellence and innovation, the pop-up elevates ON’s presence while giving Harrods customers access to unique, high-quality athletic products. The pop-up emphasises craftsmanship, innovation, and premium retailing, enhancing both brands’ legacies.
Studio Sowow seamlessly extended the design language into a custom made display and secure storage solution installation, creating a stunning steel and aluminium shelf unit. From initial concept to execution, Studio Sowow designed for manufacture, producing precise engineering drawings, fabricating metalwork, sourcing premium hardware, and expertly welding and assembling each component.
The shelf unit featured modular sections, serving as both a striking display and a secure stock storage solution. Space efficiency was paramount, achieved through the integration of heavy-duty commercial hardware that enabled smooth movement and adaptability. Impeccable build quality was prioritised, reflecting the luxurious craftsmanship and premium aesthetic synonymous with Harrods.
